Education
In previous roles as an education program manager, copywriter, and public relations specialist, I've had to design education-related initiatives and promote them, which included developing a host of programmatic and sales content.
Copy deliverables included posters, video concepts and scripts, social media posts, informational documents, editorial articles, merchandise catalogs, web pages, and more. These were typically written with high school educators and students in mind, and varied in tone from informative to inspirational and persuasive.
Video: Enroll in the Global Leadership Certificate!
The Global Leadership Certificate became the World Affairs Council of Pittsburgh's flagship program for high school students interested in obtaining a global education and leadership training. This promotional video was part of a package of materials aimed at reaching students on social media. The tone is informative but exciting, with a focus on key program components as well as soft skills students may learn.
Info Packet: Global Travel Scholarship Program
Each year, the World Affairs Council of Pittsburgh's Global Travel Scholarship Program sent at least 10 high school students from underserved and underrepresented communities on a fully-funded study abroad experience the summer between their junior and senior years.
These students were specifically selected partly because they'd unlikely be able to experience traveling internationally otherwise, and so typically didn't know much about what traveling to and being in another country was like. Many had never flown before their study abroad experience, so educational materials like this information packet were developed for them to reference. Because these materials were going to high schoolers, copy needed to be concise and easy to understand.
Advocacy: Protect Our Schools
The National Association of Secondary School Principals (NASSP) ramped up their advocacy efforts as the frequency of school shootings increased. Part of this involved mobilizing and galvanizing members of NASSP to become advocates themselves through communications such as this advocacy alert. These alerts would have appeared in e-newsletters, social media posts, or in other advocacy-related documents. They had to quickly get to the heart of an issue and highlight actions advocates could take to address it.
Editorial: Letter from the Director, Principal Leadership Magazine
At the beginning of every monthly issue of the National Association of Secondary School Principals (NASSP) Principal Leadership magazine is a letter from NASSP's director. The letters typically discussed something topical and emphasized what NASSP was doing to respond to or address what was happening. I ghostwrote these each month in the director's voice, which tended to be more inspirational, with the use of a bit more floral prose.
(Note that the magazine is subscription-only and is in print, though older issues are available to read on NASSP's website.)