Health Communications
On any health communications project, I focus on ensuring that messaging is clear and impactful. From digital campaigns to patient education materials, I aim to craft content that simplifies complex scientific information and engages a variety of audiences. With a strategic approach to public health messaging, I hope to drive awareness, foster trust in credible information, and empower people to make informed health decisions.
Ads
The National Cancer Institute's Cancer Information Service (CIS) requested an ad for an online magazine that highlighted the service as a source of credible information about cancer research and clinical trials.
Based on this request, I drafted the copy featured in the mockup here, opting for a subtly conversational but informative tone. I also included a nod to CIS's age to contribute to promoting a feeling of credibility.
Web Copy
For a patient engagement portal on cancer.gov, I was tasked with writing a series of web pages with information related to educating people about what participating in cancer research entails. The copy needed to be written in plain language and is intended for people with little to no knowledge of this topic.
This example is a page about donating medical samples and data, and how it can contribute to research. The copy communicates complex health information clearly and succinctly, while linking to other pages on cancer.gov with more information.
Editorials
At times, illustrating the importance of research or a public health initiative is most effectively accomplished by showing the impact of that work on real people.
For this particular article, the request was to promote a data collection project in a relatable way that was not too self-promotional. This was achieved by using stories to convey why this project was important in the present and what impact it could have on the future. The article appeared in NIH Record, a biweekly online and print publication.
